Internet entrepreneurs owe their success to certain marketing norms which must be followed in order to increase and convert traffic to their websites. One of the most common techniques is called Search Engine Optimization, or SEO. This kind of optimization helps search engines in ranking websites, videos and even pictures. The good thing about SEO is the fact that it is free, and a great tool for marketing your website at minimal costs. You may have to pay to hire a Malaysia SEO service, but this is a drop in the ocean when you consider what you would have to pay, if you were to use paid advertisements to market your website. With superb SEO, you may never have to spend money on advertising.
There are good techniques, also referred to as Whitehat SEO and those that will probably get your website penalized, known as Blackhat SEO. You must be careful when selecting your SEO service Malaysia. In Subang Jaya, you will find companies that use the Whitehat methods and these are the ones that you should hire. White hat SEO entails the contextual use of keyword and keyword phrases in the context of your website. Onsite SEO, as this is usually called, includes adding the keywords in the text, and HTML tags of the website. All video and pictures should also use these tags so that they are properly ranked. Offsite SEO methods are also used to improve the ranking of websites. This means using articles on blogs and social media sites, which also have the keywords and keyword phrases. LSI keywords can also be used to enhance the content of the articles and also make it more readable. The Malaysia SEO service that you use should post content in blogs which will also give you links back to your website. Posting on forums also increases your ranking.
A web design company in Malaysia should be conversant with the conditions that are required by the Search Engine Spider, or algorithms; these are very sensitive to some of the techniques that are being used. Recently, Google introduced Panda and Penguin, and these can heavily penalize your website, if you do not hire a company that is conversant with the rules and regulations.
Any company that tells you that they can raise your ranking to the top within a month or so may not be telling you the truth. SEO is a protracted process, and you have to be sure that the methods used are ethical. Although you hire the company so you have more time to handle your other business tasks, you should insist on periodical reports and meetings which will show you how the process is being done and what your current rating is.
SEO is not to be taken lightly, and you should do your due diligence when you are selecting a company to work with. You should ask for testimonials and also ask for samples of websites that they have optimized before. When you are located in Petaling Jaya, Damansara heights, Berjaya Times Square or Mid Valley, you can look for the best experts and they will guide you on how they can optimize your website for better performance.